Born from Real Life Chaos
Last April, my 3-year-old daughter was diagnosed with leukemia. That same night — literally hours later — my wife went into labor and gave birth to our son on the couch of my daughter's hospital room.
Two weeks later, our daughter was back in the hospital with complications. A few weeks after that, our washing machine flooded our house from the second floor to the basement. It wasn't under warranty anymore. Insurance fought us on every dollar.
I was patching drywall at midnight between hospital visits and diaper changes, trying to figure out which items were still covered and which weren't. Six months later, our basement flooded again from a storm. Same insurance fights. Same scramble to document everything.
No family should have to dig through filing cabinets during the worst moments of their lives trying to find a warranty document or prove what they own.
— Jay, Founder of SustainThat's when I decided to build Sustain. Not because I wanted to be a tech founder — I'm a data analyst, not a developer. But because the tools I needed simply didn't exist. So I built them, powered by AI, to help other families avoid the chaos mine went through.
My daughter has a 97% cure rate and is doing amazing. My son is healthy and growing. And now I'm channeling everything I learned into an app that protects what matters most — so when life throws you the unexpected, paperwork is the last thing on your mind.